WHITE MILANO · SEPTEMBER 2026
Selected by WHITE Milano
Six months after launch, One More Reason presented Drop 01 during Milan Fashion Week - as the only sportswear brand at WHITE BOX.
A FIRST MILESTONE
From Berlin to Milan
One More Reason launched in Berlin with a clear idea: sportswear should perform beautifully, and feel as considered as everything else we wear.
Six months later, WHITE Milano selected Drop 01 for WHITE BOX, its platform for emerging international brands. In Milan, we presented the collection to buyers, press and the international fashion community.
Designed in Berlin and crafted in Portugal, Drop 01 brings together technical performance, bold colour and a distinctly European point of view.
Four Days at White Milano
The Collection
DROP O1 at WHITE BOX - technical performance, bold colour and European craftmanship.
The conversations
Meeting Buyers, press and partners from across the international fashion community.
The perspective
Showing that sportswear deserves the same attention to design, quality and feelng as fashion.
Does sportswear belong in fashion?
Our founder, Barbara, reflects on what Milan confirmed and why women should never choose between performance and style.
Yes, Sportswear
belongs
in fashion.
Press + Retail
For press enquiries, wholesale information and line sheets or high resolutoion imagery., please get in touch. We welcome conversations with editors, stylists, buyers and selected retail partners.